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To sell solar, sell the family, support the champion, and mind the timing

Research suggests that a strong predictor of a household going solar is engagement among the family. Solar salespeople should identify and support the "solar champion" as the family works through the details of understanding the new product, found the study. The post To sell solar, sell the family, support the champion, and mind the timing appeared first on pv magazine Global .

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Research suggests that a strong predictor of a household going solar is engagement among the family. Solar salespeople should identify and support the "solar champion" as the family works through the details of understanding the new product, found the study.

The post To sell solar, sell the family, support the champion, and mind the timing appeared first on pv magazine Global.

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https://www.pv-magazine.com/2026/07/22/to-sell-solar-sell-the-family-support-the-champion-and-mind-the-timing/

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