INTIEASpain · Small Gestures - energy efficiency outreach campaignPolicyIn force

Small Gestures - energy efficiency outreach campaign

The 2017 Campaign, called "Small Gestures" and with a budget of six million euros, had visibility in television, radio, print, exterior and digital media, through three waves that happened during 2017. It also had a wide range of information activities on social networks.…

Last changed 7 years ago.

Extracted view for reading · Original for compliance evidence

Lifecycle

EffectiveJan 01, 2017
Last changeAug 06, 2019

Country / jurisdiction: Spain · Year: 2017 · Status: In force · Level: National · Type: Voluntary

The 2017 Campaign, called "Small Gestures" and with a budget of six million euros, had visibility in television, radio, print, exterior and digital media, through three waves that happened during 2017. It also had a wide range of information activities on social networks.

The great protagonists of the 2017 Campaign were several animals that managed to build a link with the spectator by showing the favourable impact, in their natural habitat, that follows from our small energy saving gestures. These gestures are such as regulating, for example, the temperature of the air conditioning or heating, when driving our vehicles efficiently or opting for public transport, or by using moderately hot water, providing simple tips for achieving this end.

Attached is a link where the 2017 Campaign is reviewed.

Official source: http://www.pequeñosgestos.es

Source

https://www.iea.org/policies/7985

Canonical document at the regulator. Always cite this URL — not the Vantage detail page — in compliance evidence.

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